The Fortune at the Bottom of the Pyramid PDF
By:C. K. Prahalad
Published on 2014 by Ft Press
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer |theory|: they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting |at the bottom of the pyramid.| Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
This Book was ranked at 2 by Google Books for keyword agricultural science and technology.
Book ID of The Fortune at the Bottom of the Pyramid's Books is dvoNngEACAAJ, Book which was written byC. K. Prahaladhave ETAG "f5FTgp4EwBY"
Book which was published by Ft Press since 2014 have ISBNs, ISBN 13 Code is 9780133829136 and ISBN 10 Code is 0133829138
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Book which have "407 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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